Eden Art Gallery
Where Art Dreams with Nature
Showcase Brand Identity Project· 2025
Project Snapshot
- Role: Brand Designer / Art Director
- Scope: Brand strategy, visual identity, logo system, applications, mockups
- Timeline: 2-months
- Tools: Figma, Adobe Illustrator, Photoshop, After Effects, AI tools.
- Deliverables: Logo system, color & type system, iconography, brand applications, digital & spatial mockups.
The rationale behind the brand identity
The goal was to design a brand that feels both timeless and contemporary, appealing to a niche of artists and buyers who value quality, intentional design, and emotional connection to art rooted in nature.
- Elegance without excess
- Nature without clichés
- A brand presence that breathes, not shouts
Target Audience Strategy
Identifying the audience target: Thier Goals & Why They Choose It
Nature Inspired Artist
Often independent or emerging artists, but also some established ones seeking refined spaces.
Art Collectors & Design Lovers
A calm, premium buying experience, not a crowded commercial gallery. A brand they can trust as a curator.
"Where are Dreams With Nature"
Moodboard
- Natural textures (stone, linen, foliage)
- Gallery spaces with soft lighting and negative space
- Elegant serif typography paired with sans-serif for balance
- Earth-toned color palettes with warm neutrals and natural greens
Logo Development
- Embraces fine-line elegance, reflecting the gallery’s quiet strength
- Suggests natural flow through spacing and typography
- Works well in various formats (full logo, emblem, monogram)
Color Palette
- This system provides consistency across digital and print materials
- Chosen from natural references (leaf orange, white-grey, charcoal gray)
- Balanced to support high-end visuals and create a soft atmosphere across all touchpoints.
Iconography
- Sketchbook-style details to hint at the artistic process
- Typography: You paired a modern serif (representing heritage and depth)
- A clean sans-serif for a minimal, contemporary tone.
- This combination supports a flexible visual hierarchy, from gallery titles to web body text.
Logo and Brand Applications
Setting the tone and direction. I created visual moodboards around.
- Embraces fine-line elegance, reflecting the gallery’s quiet strength
- Suggests natural flow through spacing and typography
- Works well in various formats (full logo, emblem, monogram)
Interior & Environmental Branding
A physical space is as much a part of a brand’s identity as its logo. The Eden Art Gallery’s interior follows the same minimalist and nature-infused philosophy.
